How can you utilise social channels in 2015 to have the best effect on your business?
It’s 2015! Facebook is still on top, Twitter is still Tweeting, a little white and yellow ghost has had us all snapping and chatting and every waking moment seems to be recorded with a selfie.
This year we are truly in the era of pay to play for Facebook, but what of our other social channels?
Below are our power play tips in 2015 for the social networks our customers love most.
This year there are a whole range of Facebook updates that could potentially affect your marketing techniques. Possibly the most important change for businesses this year is that Facebook are pushing a reduction in overly promotional posts.
Here’s what Facebook had to say about the situation:
“As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”
Source: Facebook Newsroom (Nov 2014)
In some ways this might get you down on the whole idea of marketing your business on Facebook, however I like to think of this as a good change. Generally speaking people aren’t interested in having promotional content thrown at them, these days the type of marketing that works is when you approach things in a very casual way; providing good content to earn loyal custom.
So the moral of the story is to start being more ‘human’ with your Facebook account (and other social media platforms) as in the long this will help you gain the trust of your existing and future customers, let them know you are human and purvey the fact that you are approachable as a company.
Microblogging platform Twitter bridges the gap between asynchronous and synchronous communication and is therefore a great tool to have short, near real-time interaction with your customers. Using Twitter correctly really can help toward giving a personality to your brand – be it humours, honest, informative or anything else.
I think the main performance tip that I could provide about Twitter throughout 2015 would be to really nail down you target audience (not literally). Try to create an environment where your Twitter following(s?)/followers are the people you are aiming to sell to.
Then once you achieve this, try to get on a more personal level with these people, share jokes, ideas and just generally converse without there being an ulterior motive. Gain peoples trust and it is likely that when they need a service similar to yours they will come to you first because they know that you are responsive, friendly company.
It’s 2015… and guess what Google+ still kinda sucks. But it is great for Hangouts (even better than Skype) and strictly from a search engine optimisation point of view it is definitely an avenue to explore.
Of course with all popular social media sites it is worth having some form of social presence, so on this basis I would recommend making sure you are on Google+ and that you update it regularly. Even if it just means adding something like an IFTTT recipe to copy over from your Twitter or Facebook and then replying to notifications.
However, taking all of the above into account you have to remember that this is just one man’s opinion on the service (mine). If you find that Google+ is working well for you then go for it. Some of these social platforms differ dependant on your target audience and if your clients seem to huddle in herds on Google+ then maybe that is indeed the place for you.
Word on the street has it that Snapchat is no longer solely for the purpose of nude selfies, who knew? I must admit that I don’t use the service myself, especially for marketing but many seem to be having great success with it.
If Snapchat seems to relate to your business and you can think up some creative ways to get involved I’d certainly recommend jumping on board this year and start to learn the ropes, as it seems this may be the hot new topic in the coming months.
In general for your social networks a focus on the customer is what you need, what do they want to see in their news feeds, if you can tap into your customers mindset then you can win on social in 2015.
Got any thoughts on this post or do you have a tip for marketing on social media in 2015? Let us know in the comments section below!